About SheHeMedia

SheHe Media specializes in executive level social media engagement strategies to grow your business. We provide strategy consultation services and build out websites, blogs, social networks and more to support those strategies we agree upon. We also provide training services.

Jim Raffel

Jim Raffel is a business owner, speaker, blogger and gadget lover. Through his WordPress-powered blog, JimRaffel.com, he shares thoughts about life as a small business owner utilizing social media to grow his network. After developing a comprehensive social media strategy for his company ColorMetrix, he realized he needed help with implementation and hired Shelby Sapusek, who he met on Twitter. After editing one of Jim’s blog posts, Shelby was inspired to offer an alternative opinion and their “She Said, He Said” blog post series was born. They now share their social media enthusiasm in a weekly Twitter chat accessible by following the #shehechat hashtag. Watch for Jim’s Twitter handle @raffel when you join the chat.

Shelby Sapusek

Shelby Sapusek’s passion revolves around the way information is shared and the technology behind it. Shelby spent 17 years in the print media industry as a reporter, blogger and designer. She describes herself as a social media hound who is a shameless promoter of all things great. Shelby is also the project manager for Jim Raffel’s company ColorMetrix. After working side by side, Shelby and Jim started a venture through blog posts and on Twitter called “She Said, He Said” where they debate social media and blogging topics. Shelby’s handle on Twitter is @ShelMKE and the weekly chats can be found by following the hashtag #shehechat every Thursday at 8 p.m. CST.