May
23

The pros and cons of multi-column social media dashboards

Image of HootSuite

For this week’s #shehechat at 8 p.m. Central Time tonight, we are going to take a look at the pros and cons of multi-column social media dashboard tools like Hootsuite and Tweetdeck. We mention these two dashboard products because they are ones with which both Shelby and I have experience. I’m certain neither of us…
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May
16

How do you deal with or avoid social media meltdowns?

SocialMediaMeltdown

Earlier this week, Shelby and I read with great interest “The Most Epic Brand Meltdown On Facebook Ever.” When we were able to pick ourselves up off the floor after rolling around in fits ouf laughter, we decided it would be an awesome topic for tonight’s chat. Our focus tonight will be on social media…
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Apr
11

Is social media your water cooler?

Image of Water Cooler

Our friend Chris Brogan often refers to social media as “his water cooler.” As two kids who work from our respective home offices, we know what he means. What we are exploring in tonight’s #shehechat is whether or not folks with different work arrangements share that same sentiment for social media. Shelby, for example, is…
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Apr
04

Is public shaming in social media effective?

Image of thank you card

Have you ever had a bad experience at a restaurant, during a flight or at a hotel? Sure, we all have. Do we share those nightmares with our friends and family? Of course we do. And how often do we share those stories on our social networks with the general public? This is becoming all…
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Mar
28

Social media as an engagement multiplier

Image of Social Media Multiplication Table

For #shehechat this week, we are going to address the topic of social media as an engagement multiplier. Social media allows individuals and businesses of all sizes to not only broadcast messages; but also rapidly engage with those who respond to the messages being sent out. So while some experts will try to tell you…
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Feb
28

Creating a brand vs. launching a website

image of creating a brand

For #shehechat this week we are going to tackle the topic of creating a brand versus launching a website. The interesting aspect of this topic is, unlike this site which we built in a weekend after we had created our brand, the brand we will be discussing started with a website. Earlier today, we quietly launched…
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Feb
06

How to use social media to grow your organization

audi ice drive school

We participated in an Audi Club of Wisconsin ice driving event this past weekend.  Shelby reported the event through social media and we’d like to share our experience. Before that though, below are the #shehechat topics for tonight and we hope you’ll join us at 8 p.m. CST on Thursday. Tonight’s topics 1. How do you…
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