May
07

Scheduling social media posts maybe isn’t so evil

image of scheduling social media posts

How many times a week do you ask or are asked phrases such as “What time is it?” or “What are you doing on the 15th?” Dates and times, clocks and calendars. Let’s face it; probably about 95 percent of our lives are dictated by schedules whether we like it or not. Our focus this…
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May
02

Do you ever grow tired of social media?

Image of Going Dark

Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
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Apr
24

Where is the line between content creation and advertising?

image of dove real beauty sketchs

Every day, we are inundated with information through books, television and – of course – online. Some of this information is simple content creation for the sole purpose of entertainment or education. Seemingly much more of this information comes in the form of advertising and marketing. But where do you draw the line between content…
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Apr
17

When the cloud fails you …

Image of Google Unavailable

So many of us conduct our business in the cloud these days. Therefore, we’ve come to depend upon it heavily and, when it fails us, we find ourselves frustrated and struggling to find workarounds to get the job done. Whether it’s a cell phone or general internet outage or a broken social media network, these…
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Mar
21

How do you make money on your site or through social media?

Image of online money

When we meet with a client for the first time, one of the most frequently asked questions we hear when discussing their company’s online presence – be it on their website or on a social media network – is “How do we make money with this?” We will focus on this subject forĀ #shehechat tonight and…
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Mar
14

Content creation for multiple sites is all about the hustle

Image of Content Creation

Over the past several months, we have been making content creation a bigger priority. However, when you create content for multiple sites, you’ll more than likely find yourself involved in the hustle. Besides the hustle of the actual creation, there is the strategy and prioritization as well as the promotion through social media channels to…
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Mar
07

Central Wisconsin Social Media Conference takeaways

CentralWisconsinSocialMediaConf

Whenever we attend or speak at a conference, we like to share our takeaways with the #shehechat community. During an event we share our experiences over social media, and then afterwards we like to also provide a more in-depth analysis. This week, Jim and I spoke at the Central Wisconsin Social Media Conference on the…
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