Sep
11

Getting to the Point: Social Media and Brevity

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When you browse through your Facebook timeline, do you skip over the longer posts with the “read more” link? Do you ignore Twitter posts that include a link to an Instagram photo? Do you otherwise love Twitter because of its 140-character limitation? If you answered “yes” to those questions, you are probably in favor of…
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Aug
28

Do spelling and grammar matter in social media?

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There have been many arguments about whether or not spelling and grammar matter in social media. There are those who believe that the written word – whether in print or online – matters greatly and that our mastery of a language directly reflects on our intelligence level. There are also those that say spelling and…
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Aug
21

Social Media Reporting at a Live Event

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Last weekend, we were selected as┬ásocial media┬ávolunteers to first promote and then report live from Milwaukee IndyFest. Here’s a quick list of what we did: Promotional videos a week before the event with driver Pippa Mann and Tony DiZinno of NBC MotorSports Created a live blog called #FansOfIndyFest General status updates with photos and video…
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Aug
16

Fans of IndyFest

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This weekend we are proud to be honorary social media volunteers for the annual Milwaukee IndyFest weekend. We are part of Social Media Club Milwaukee and have agreed to take part in a project we are calling Fans of IndyFest (please use this hashtag: #FansOfIndyFest). For this project, we take 5 minutes of IndyFest fans’…
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Aug
07

We look to the future and predict what websites will look like

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Do you ever wish you could tell the future? This week during #shehechat, we are going to pretend that we can. Based on our experiences, we will predict the future trends of websites. These trends can pertain to design and interface, hosting, blogging, etc. Then tonight at 8:30 p.m. CST on Twitter, join in and…
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Jul
31

Social media and brand reaction revisited

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This week for #shehechat, we are going to revisit a topic that we covered back in February of 2012: social media and brand reaction. Or maybe it should be referred to as social media and company fails. In early 2012, we told two stories: How Coca-Cola messed up over the holidays by printing white (silver)…
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Jul
17

Deciding to dump a social media network

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Scenario: A new social media network has just come out and it’s being heavily and positively promoted across your current networks. Which of the following describes your thoughts about it? A. “OMG! I need to join and be one of the first people to try it out!” B. “Hm. Sounds interesting. I’ll go read up…
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