Jul
03

How to create great email campaigns

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Email campaigns areĀ a great way to stay in touch with your customer base and let them know about new products and services coming their way. Email campaigns are also great marketing tools to promote new blog posts on your website. But like any other online tool, there are different services and strategies that can help…
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Jun
26

What you write and when you write are equally important

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“What should I write about today?” *drums fingers on desk* If that’s how you begin your writing process, hopefully tonight’s #shehechat topic will be helpful to you. Recently we talked about why content scheduling (for both blog posts and social media) is important. But when exactly should you be posting and what exactly should you…
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Jun
12

Why content scheduling is important

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A message from Jim and Shelby: Before we get into this week’s topic, we are happy to announce that we have decided that our travel schedules and workloads will no longer keep us from hostingĀ  #shehechat weekly on Twitter! We realize that we have made a commitment to this community. Excusing ourselves from the chat…
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Jun
05

The problem with hashtags in social media

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Three of our last four #shehechats focused on specific hashtags: #selfie, #catsofinstragram and #tbt (or throw back Thursday). Hashtags can be useful for following topics and conversations, like our Twitter chat for example. However, there are problems with hashtags; and the biggest one is that they are user curated. For instance you could share some…
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May
12

Our Social Media Presentation for Photographers

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We were invited by our friend Troy Freund of Midwest Photo to speak at a one-day workshop for photographers at Cardinal Stritch University on April 5. Our presentation focused on social media strategies for photographers to grow and retain business online. At the end of our presentation, we shared a case study of social media…
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May
01

Should we throw away ThrowbackThursday? (#tbt)

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Every Thursday we can look forward to the steady stream of what they call “throwback” photos flowing from everyone’s Facebook, Twitter and Instagram accounts. These “throwback” images are pictures of the past; repeatedly displaying teased up ’80s hairstyles, unusually large cellular phones, baby pictures and childhood sports games. Do you enjoy these images? Are they…
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Apr
10

Our letters to Selfie about his role in social media

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Oooooohhhhhhhhh, Selfie. How ya doin’? There’s not a day that goes by that we don’t see your name on one of our social media accounts these days. How does it feel to be so popular – so loved and so hated? Do you feel like it’s high school all over again? But wait … you…
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