May
03

Working with Shelby Sapusek: If I knew then, what I know now …

Image of Shelby at She Streams

While we didn’t know it then, SheHe Media started with “Strategy to work with others” and Shelby’s response “Working with Jim is a full-time job, but one I like.” After those two posts, the “She Said, He Said” project formed and we continued to tackle topics with our two unique perspectives on the world. Yesterday…
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May
02

How to work with Jim Raffel: A note to my 2011 self

JimMustang

Surely you all have seen blog and social media posts entitled something like “A Note to My 16 Year Old Self” where authors give pointers about what they have learned since they turned sweet sixteen. Well, in this week’s pair of posts, Jim and I decided to look back at our now year plus of…
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Apr
12

Find your raving fans in the haystack

image of raving fans email

Yesterday Shelby gave three cheers to our raving fans. She addressed her recognition over the last year of who her (and our) raving fans are. As you’re growing a new business, recognizing your raving fans as they come along is important. These are the folks who can propel you to the next level and send…
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Apr
11

Cheers to our raving fans

SheHe cards

When Jim and I presented our social media strategies for growing business at She Streams in Ft. Lauderdale a couple of weeks ago, we ended our discussion with a topic we had never addressed before. We called it the secret to our success; even though it wasn’t exactly a new concept. I think it just…
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Mar
28

Our brand is all about being different

Jim&ShelbyVegas

Today, Jim and I update you in a point/counterpoint post on how our brand has evolved over the last six months and what makes us different. Tomorrow, tune in for our post on bringing back live UStream of our Twitter chat on Thursday evenings! A brief intro Jim and I have passed the virtual keyboard…
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Aug
11

Birth of a Brand and She Said, He Said LIVE

JimShelbyWordCampChicago

When Jim and I spoke at WordCamp Chicago, the only canned part of our presentation was a short history of how She Said, He Said was born. We shared this story with our live audience that day and thought later that it might be fun to share it with our readers too. We’ll do this…
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Jul
29

What It Means to Take “She Said, He Said” on the Road – Shelby Says

THEhat

Today, Jim and I are getting on a train to Chicago. Tomorrow afternoon, we’ll be on stage at WordCamp Chicago giving our “She Said, He Said” Live presentation for the first time. It’s funny how life goes “She Said, He Said” started out as a simple phone conversation between Jim and me. That blossomed into…
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