Over the past several months, we have been making content creation a bigger priority. However, when you create content for multiple sites, you’ll more than likely find yourself involved in the hustle. Besides the hustle of the actual creation, there is the strategy and prioritization as well as the promotion through social media channels to…
Read More
Over the summer, Jim and I launched several client websites on the WordPress platform. Our own websites are built on the WordPress platform as well and, as we’ve worked with ours and with those of our clients, we’ve become appreciative of how WordPress serves as a great content platform. This will be our topic for…
Read More
Since we are on a business trip this week, Jim and I decided to hand the laptop back and forth and discuss the difference between engagement on blog posts vs. promotion and shares of blog posts via social media. For a change of pace, the five questions listed below will be very similar to the…
Read More
I remember not so long ago when I looked at creating content (i.e. writing blog posts and even participating in social media) as my primary avenue for getting the word out about what I do. I also recall that finding time to create that content used to be a lot easier. While I still think…
Read More
Yesterday Shelby wrote “Reaching my social media limit & the day I was kicked off Twitter” and my original plan was to write a very snarky response. I mean, come on folks. Clearly she has a Twitter problem and needs an intervention. Oh wait. She hit her Twitter limit because she is my co-host of…
Read More
In the very near future, we will be launching a new company website for a client. As we prepare to take the final steps toward that launch, I’ve been talking to my contact at this company almost every other day. This week, he asked me how we should announce and market the new site. I…
Read More
It seems odd that I’m sitting here trying to write a blog post about about headlines and subheads and I can’t come up with any content. On the other hand, perhaps that is not odd at all. Headlines and subheads only matter if they are the glue holding a useful, well-written post together. A good…
Read More
