Yesterday Shelby gave three cheers to our raving fans. She addressed her recognition over the last year of who her (and our) raving fans are. As you’re growing a new business, recognizing your raving fans as they come along is important. These are the folks who can propel you to the next level and send…
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It’s true Shelby and I have discussed this topic before, but in the past six months we’ve spent a good deal of time at trade shows, conferences and other face-to-face events so we decided to update our advice. Yesterday, Shelby took an approach of explaining what she likes to do social network by social network.…
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Back in October, Jim and I tackled a similar topic relating to using Twitter to cover trade shows. In my post, I said that I found Twitter to be the most useful social media tool for covering events and I tended to use it as if I was a journalist covering the event live. While…
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Yesterday, Jim told the story of how social media helped change Coca-Cola’s campaign to promote the World Wildlife Fund. Consumers became confused and reacted negatively toward Coke’s silvery white can with polar bears because it was too similar to the design of its Diet Coke can. I live in a Coke/Diet Coke household. My boyfriend…
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Late last year, Coca-Cola launched a holiday-themed can with polar bears on it and a white background to coincide with their partnership to financially support the World Wildlife Fund. More people ended up noticing the white can, which marked the first time that Coke’s flagship product was not delivered in a can with a red…
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Social media is an online medium for communication. The tricky part is to find ways to take those relationships we create online to the offline world of face-to-face engagement. The second part of that equation is to take offline face-to-face engagements back to the online world. When we tie it all together, we have online\offline/online.…
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When a potential client asks me how social media can make them money, I say it can’t; at least not directly. When they ask me how it can help their business grow, I like to throw out examples of companies using an on-and-off-again model. Companies who have figured out how to integrate an online\offline/online business…
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