Every day, we are inundated with information through books, television and – of course – online. Some of this information is simple content creation for the sole purpose of entertainment or education. Seemingly much more of this information comes in the form of advertising and marketing. But where do you draw the line between content…
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When we meet with a client for the first time, one of the most frequently asked questions we hear when discussing their company’s online presence – be it on their website or on a social media network – is “How do we make money with this?” We will focus on this subject for #shehechat tonight and…
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We participated in an Audi Club of Wisconsin ice driving event this past weekend. Shelby reported the event through social media and we’d like to share our experience. Before that though, below are the #shehechat topics for tonight and we hope you’ll join us at 8 p.m. CST on Thursday. Tonight’s topics 1. How do you…
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This is week #3 of our #shehechat single post format published on Thursday each week. We are keeping the posts shorter for a couple of reasons. Many folks don’t get time to review the post until right before our 8 p.m. CST chat, so we wanted a format that can be skimmed or read quickly.…
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Yesterday, my partner in crime Shelby shared her “How to market via email and social media without spamming” blog post. It’s a must-read piece for anyone who wants to market professionally online without spamming existing and potential customers. This blog post, on the other hand, is going to be a rant. There are three specific…
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In the very near future, we will be launching a new company website for a client. As we prepare to take the final steps toward that launch, I’ve been talking to my contact at this company almost every other day. This week, he asked me how we should announce and market the new site. I…
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Yesterday Shelby gave three cheers to our raving fans. She addressed her recognition over the last year of who her (and our) raving fans are. As you’re growing a new business, recognizing your raving fans as they come along is important. These are the folks who can propel you to the next level and send…
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