For #shehechat this week we are going to tackle the topic of creating a brand versus launching a website. The interesting aspect of this topic is, unlike this site which we built in a weekend after we had created our brand, the brand we will be discussing started with a website. Earlier today, we quietly launched…
Read More
Last week, we touched on how important the right typography can be for your website design. However, it certainly isn’t the only variable that plays into a good design. Another vital ingredient to website design is the use of color. This will be our topic for tonight’s #shehechat on Twitter at 8 p.m. CST. Below…
Read More
Maybe you’re wondering what typography has to do with social media and our answer is a lot. One of the philosophies Shelby and I agree on (yes, sometimes that does happen) is that your blog or website is the home base of your online presence. This means your first conversion goal is to get people…
Read More
Over the summer, Jim and I launched several client websites on the WordPress platform. Our own websites are built on the WordPress platform as well and, as we’ve worked with ours and with those of our clients, we’ve become appreciative of how WordPress serves as a great content platform. This will be our topic for…
Read More
Recently Jim and I have been doing a lot of traveling; mostly for his other business ColorMetrix. (In fact, I’m writing this post from the passenger seat of a car.) Since early May, we’ve been on an every other week travel schedule and all of them have been driving trips. Unlike air travel, road trips…
Read More
On the ColorMetrix (my other company) website, you will notice that the primary call to action is our phone number. We’ve placed that at the top of the right-hand sidebar, which is an area that is commonly considered the best place for a call to action to be. ColorMetrix is an established business and oftentimes…
Read More
Last Saturday, Shelby and I presented our “She Said, He Said” live show at WordCamp Milwaukee. It has become more of a show than a presentation. Yes, we deliver useful content and spend a great deal of time deciding what we are going to talk about before each opportunity to get in front of an…
Read More
