Over the last two weeks, I’ve been conducting a few social media experiments. In the ones I’ve chosen to share, I played around with Path, Pinterest, Instagram, Twitter, video and behaviors. Below are some of my findings. Engagement on Pinterest vs. Instagram My main goal with this experiment was to post images to both Pinterest…
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At the beginning of the year, Shelby and I set out to do more with video. The following video with Curtis Silver was actually filmed in January when we visited the great state of Florida on business trip. Since then, we also shot some short video interviews at the SheStreams conference we spoke at last…
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I’m still trying to get over the fact that Shelby admitted to being wrong about Pinterest yesterday. She was so wrong in fact that she not only opened a new account for herself, but also one for my company ColorMetrix. You can read about that yourself, however, because now it’s my turn to share the…
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I hated Pinterest. I mean, hate with a capital H. When Pinterest first made its appearance on the social media scene, I wanted to like it. I loved the idea of the general sharing of images. My mind wandered to that old phrase that “a picture was worth a thousand words.” The scandal Then, the…
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Yesterday Shelby gave three cheers to our raving fans. She addressed her recognition over the last year of who her (and our) raving fans are. As you’re growing a new business, recognizing your raving fans as they come along is important. These are the folks who can propel you to the next level and send…
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When Jim and I presented our social media strategies for growing business at She Streams in Ft. Lauderdale a couple of weeks ago, we ended our discussion with a topic we had never addressed before. We called it the secret to our success; even though it wasn’t exactly a new concept. I think it just…
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While presenting “She Said, He Said” at She Streams in Ft. Lauderdale last weekend was a great opportunity, the knowledge I acquired and the connections I made as an attendee at the conference were invaluable as well. I know that not everyone can attend every conference and, when I find myself at one that really…
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