Jun
12

How can a brand or business really be social?

image of Jim and Phil at WordCamp Milwaukee

This week for #shehechat, we explain how brands and businesses can be social. She / He \ Media is a social brand but that is because most folks immediately think of Shelby and me when someone brings up She / He \ Media as I learned this past weekend at WordCamp Milwaukee. What if your…
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Jun
06

How social media helps IndyFest cross the finish line first

Image of There is something about IndyFest

Both of us were selected to help promote and represent IndyFest at the Milwaukee Mile this year as part of the Social 16. There are several preview events leading up to the June 15 race day and we will be sharing news and information about them over the next couple of weeks. This week’s #shehechat…
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May
30

How to brand yourself or your business in social media

Image of Jim's profile

If you had to describe your personal or professional brand for your social media networks in a single sentence, what would it be? True, we all have profiles that supposedly tell our connections everything they need to know, but is it clear? This week’s #shehechat at 8 p.m. Central Time tonight will focus on how…
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May
23

The pros and cons of multi-column social media dashboards

Image of HootSuite

For this week’s #shehechat at 8 p.m. Central Time tonight, we are going to take a look at the pros and cons of multi-column social media dashboard tools like Hootsuite and Tweetdeck. We mention these two dashboard products because they are ones with which both Shelby and I have experience. I’m certain neither of us…
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May
16

How do you deal with or avoid social media meltdowns?

SocialMediaMeltdown

Earlier this week, Shelby and I read with great interest “The Most Epic Brand Meltdown On Facebook Ever.” When we were able to pick ourselves up off the floor after rolling around in fits ouf laughter, we decided it would be an awesome topic for tonight’s chat. Our focus tonight will be on social media…
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May
07

Scheduling social media posts maybe isn’t so evil

image of scheduling social media posts

How many times a week do you ask or are asked phrases such as “What time is it?” or “What are you doing on the 15th?” Dates and times, clocks and calendars. Let’s face it; probably about 95 percent of our lives are dictated by schedules whether we like it or not. Our focus this…
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May
02

Do you ever grow tired of social media?

Image of Going Dark

Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
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