Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
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So many of us conduct our business in the cloud these days. Therefore, we’ve come to depend upon it heavily and, when it fails us, we find ourselves frustrated and struggling to find workarounds to get the job done. Whether it’s a cell phone or general internet outage or a broken social media network, these…
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Whenever we attend or speak at a conference, we like to share our takeaways with the #shehechat community. During an event we share our experiences over social media, and then afterwards we like to also provide a more in-depth analysis. This week, Jim and I spoke at the Central Wisconsin Social Media Conference on the…
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When a new social media network appears on the scene, how do you decide whether to join or not? Are you concerned with its shiny newness and that it’s become popular talk among your friends and family? Or are you more interested because it offers something that other networks don’t and therefore has potential value…
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In the very near future, we will be launching a new company website for a client. As we prepare to take the final steps toward that launch, I’ve been talking to my contact at this company almost every other day. This week, he asked me how we should announce and market the new site. I…
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Yesterday wasn’t my greatest or proudest day on social media. I managed to make three mistakes within hours of each other on three different networks. This wasn’t a case of me multi-sharing the same message across networks either. It was me making three different mistakes. I’ll share each of them with you and explain the…
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Over the last two weeks, I’ve been conducting a few social media experiments. In the ones I’ve chosen to share, I played around with Path, Pinterest, Instagram, Twitter, video and behaviors. Below are some of my findings. Engagement on Pinterest vs. Instagram My main goal with this experiment was to post images to both Pinterest…
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