May
09

Shelby the Social Media Scientist

Social Media Scientist

Over the last two weeks, I’ve been conducting a few social media experiments. In the ones I’ve chosen to share, I played around with Path, Pinterest, Instagram, Twitter, video and behaviors. Below are some of my findings. Engagement on Pinterest vs. Instagram My main goal with this experiment was to post images to both Pinterest…
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Apr
19

Pinterest is Instagram on Steroids

image of instagram and pinterest

I’m still trying to get over the fact that Shelby admitted to being wrong about Pinterest yesterday. She was so wrong in fact that she not only opened a new account for herself, but also one for my company ColorMetrix. You can read about that yourself, however, because now it’s my turn to share the…
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Mar
21

Social media in education – Have no fear

CongratsWestonFacebook

Last week, my eldest nephew was accepted to the Indiana Academy for Math, Science and Humanities. This means that he will finish out his last two years of high school on a college campus. It was a huge accomplishment and something that he has worked very hard for and I am extremely proud of him.…
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Mar
14

How to maximize your social media networks during events

Image of WordCamp Phoenix 2012

Back in October, Jim and I tackled a similar topic relating to using Twitter to cover trade shows. In my post, I said that I found Twitter to be the most useful social media tool for covering events and I tended to use it as if I was a journalist covering the event live. While…
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Mar
08

Pinterest lacks interest but Path holds promise

Image of Path

Yesterday, Shelby wrote an excellent post about why she deleted her Pinterest account. In that post, she also went over what Pinterest and Path both are. First, you can (and should) go read that post if you have not yet done so. Then, read on and I’ll share my impressions and plans for both the…
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Mar
07

Deleting Pinterest is in your best interest, but continue down your Path

Image of Path over Pinterest

It seems like new social media networks are being launched almost every day. Others were launched months or even years ago and are just now surfacing as major networks. Two networks that have shown up on our radar recently are Pinterest and Path. I have been playing around with both networks recently so I’ll try…
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Feb
02

Social media and brand reaction: The McDonald’s Twitter debacle

McDStories

Yesterday, Jim told the story of how social media helped change Coca-Cola’s campaign to promote the World Wildlife Fund. Consumers became confused and reacted negatively toward Coke’s silvery white can with polar bears because it was too similar to the design of its Diet Coke can. I live in a Coke/Diet Coke household. My boyfriend…
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