May
16

How do you deal with or avoid social media meltdowns?

SocialMediaMeltdown

Earlier this week, Shelby and I read with great interest “The Most Epic Brand Meltdown On Facebook Ever.” When we were able to pick ourselves up off the floor after rolling around in fits ouf laughter, we decided it would be an awesome topic for tonight’s chat. Our focus tonight will be on social media…
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May
02

Do you ever grow tired of social media?

Image of Going Dark

Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
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Apr
04

Is public shaming in social media effective?

Image of thank you card

Have you ever had a bad experience at a restaurant, during a flight or at a hotel? Sure, we all have. Do we share those nightmares with our friends and family? Of course we do. And how often do we share those stories on our social networks with the general public? This is becoming all…
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Mar
07

Central Wisconsin Social Media Conference takeaways

CentralWisconsinSocialMediaConf

Whenever we attend or speak at a conference, we like to share our takeaways with the #shehechat community. During an event we share our experiences over social media, and then afterwards we like to also provide a more in-depth analysis. This week, Jim and I spoke at the Central Wisconsin Social Media Conference on the…
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Feb
20

How do you respond to a social media hack?

Image of Burger King's hacked Twitter profile

We took a week off from #shehechat last week while I was cruising the Caribbean. In fact, I took time off of social media almost altogether. It was interesting that when I first came back, Twitter was buzzing on Monday about Burger King’s account being hacked. In this case, the hacker(s) proclaimed that McDonald’s had…
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Jan
31

Preview social media to grow your group or organization

Ice2010_CarLineup

This Saturday, Shelby is going to join me for our Audi Club of Wisconsin ice driving event. Our plan is that she will live tweet the event as a test to see if we can increase interest in the club and our safe driving events such as this ice driving event and our summer driving…
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Jan
10

What are your social media goals for 2013?

Image of Social Media Strategy

During our holiday planning break, we’ve been working on our strategy for 2013 and asking ourselves some tough questions. One of our most daunting tasks turned out to be determining our individual and business goals for social media. We thought this topic would be a great way to start off the first #shehechat of 2013.…
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