May
07

Scheduling social media posts maybe isn’t so evil

image of scheduling social media posts

How many times a week do you ask or are asked phrases such as “What time is it?” or “What are you doing on the 15th?” Dates and times, clocks and calendars. Let’s face it; probably about 95 percent of our lives are dictated by schedules whether we like it or not. Our focus this…
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May
02

Do you ever grow tired of social media?

Image of Going Dark

Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
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Apr
17

When the cloud fails you …

Image of Google Unavailable

So many of us conduct our business in the cloud these days. Therefore, we’ve come to depend upon it heavily and, when it fails us, we find ourselves frustrated and struggling to find workarounds to get the job done. Whether it’s a cell phone or general internet outage or a broken social media network, these…
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Apr
11

Is social media your water cooler?

Image of Water Cooler

Our friend Chris Brogan often refers to social media as “his water cooler.” As two kids who work from our respective home offices, we know what he means. What we are exploring in tonight’s #shehechat is whether or not folks with different work arrangements share that same sentiment for social media. Shelby, for example, is…
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Mar
28

Social media as an engagement multiplier

Image of Social Media Multiplication Table

For #shehechat this week, we are going to address the topic of social media as an engagement multiplier. Social media allows individuals and businesses of all sizes to not only broadcast messages; but also rapidly engage with those who respond to the messages being sent out. So while some experts will try to tell you…
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Feb
20

How do you respond to a social media hack?

Image of Burger King's hacked Twitter profile

We took a week off from #shehechat last week while I was cruising the Caribbean. In fact, I took time off of social media almost altogether. It was interesting that when I first came back, Twitter was buzzing on Monday about Burger King’s account being hacked. In this case, the hacker(s) proclaimed that McDonald’s had…
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Feb
06

How to use social media to grow your organization

audi ice drive school

We participated in an Audi Club of Wisconsin ice driving event this past weekend.  Shelby reported the event through social media and we’d like to share our experience. Before that though, below are the #shehechat topics for tonight and we hope you’ll join us at 8 p.m. CST on Thursday. Tonight’s topics 1. How do you…
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