Over the last two weeks, I’ve been conducting a few social media experiments. In the ones I’ve chosen to share, I played around with Path, Pinterest, Instagram, Twitter, video and behaviors. Below are some of my findings. Engagement on Pinterest vs. Instagram My main goal with this experiment was to post images to both Pinterest…
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At the beginning of the year, Shelby and I set out to do more with video. The following video with Curtis Silver was actually filmed in January when we visited the great state of Florida on business trip. Since then, we also shot some short video interviews at the SheStreams conference we spoke at last…
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When Jim and I presented our social media strategies for growing business at She Streams in Ft. Lauderdale a couple of weeks ago, we ended our discussion with a topic we had never addressed before. We called it the secret to our success; even though it wasn’t exactly a new concept. I think it just…
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While presenting “She Said, He Said” at She Streams in Ft. Lauderdale last weekend was a great opportunity, the knowledge I acquired and the connections I made as an attendee at the conference were invaluable as well. I know that not everyone can attend every conference and, when I find myself at one that really…
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It’s true Shelby and I have discussed this topic before, but in the past six months we’ve spent a good deal of time at trade shows, conferences and other face-to-face events so we decided to update our advice. Yesterday, Shelby took an approach of explaining what she likes to do social network by social network.…
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Back in October, Jim and I tackled a similar topic relating to using Twitter to cover trade shows. In my post, I said that I found Twitter to be the most useful social media tool for covering events and I tended to use it as if I was a journalist covering the event live. While…
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Yesterday, Jim told the story of how social media helped change Coca-Cola’s campaign to promote the World Wildlife Fund. Consumers became confused and reacted negatively toward Coke’s silvery white can with polar bears because it was too similar to the design of its Diet Coke can. I live in a Coke/Diet Coke household. My boyfriend…
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