Apr
17

When the cloud fails you …

Image of Google Unavailable

So many of us conduct our business in the cloud these days. Therefore, we’ve come to depend upon it heavily and, when it fails us, we find ourselves frustrated and struggling to find workarounds to get the job done. Whether it’s a cell phone or general internet outage or a broken social media network, these…
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Feb
06

How to use social media to grow your organization

audi ice drive school

We participated in an Audi Club of Wisconsin ice driving event this past weekend.  Shelby reported the event through social media and we’d like to share our experience. Before that though, below are the #shehechat topics for tonight and we hope you’ll join us at 8 p.m. CST on Thursday. Tonight’s topics 1. How do you…
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Jan
13

What are your indispensable smartphone apps?

Image of smartphones

We burst out of the gates after our holiday break with a great #shehechat last week. We shared our social media goals for 2013 and then had a lively and engaging hour of chat around topics related to the goals that Shelby and I had established for ourselves. (Just a reminder: Our chat occurs on…
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Nov
15

What online content are you willing to pay for?

Image of Wall Street Journal with money symbols

In this online world coupled with today’s smart phone technology, no one should have much trouble searching for and finding information – or content. Through Google searches, news media apps and even 24-hour radio and television broadcasts, content is available to us every minute of every hour of the day if we want to find…
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Apr
19

Pinterest is Instagram on Steroids

image of instagram and pinterest

I’m still trying to get over the fact that Shelby admitted to being wrong about Pinterest yesterday. She was so wrong in fact that she not only opened a new account for herself, but also one for my company ColorMetrix. You can read about that yourself, however, because now it’s my turn to share the…
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Apr
05

A He’s Takeaways From She Streams

image of shestreams conference

Let’s get this out of the way right away: It was weird being one of maybe a dozen men at a conference of 200 women bloggers (mostly of the mom variety). I’ll get back to that weirdness in a moment; but first I want to make sure you didn’t miss Shelby’s takeaways yesterday. She even…
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Mar
14

How to maximize your social media networks during events

Image of WordCamp Phoenix 2012

Back in October, Jim and I tackled a similar topic relating to using Twitter to cover trade shows. In my post, I said that I found Twitter to be the most useful social media tool for covering events and I tended to use it as if I was a journalist covering the event live. While…
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