Mar
14

Content creation for multiple sites is all about the hustle

Image of Content Creation

Over the past several months, we have been making content creation a bigger priority. However, when you create content for multiple sites, you’ll more than likely find yourself involved in the hustle. Besides the hustle of the actual creation, there is the strategy and prioritization as well as the promotion through social media channels to…
Read More

Feb
06

How to use social media to grow your organization

audi ice drive school

We participated in an Audi Club of Wisconsin ice driving event this past weekend.  Shelby reported the event through social media and we’d like to share our experience. Before that though, below are the #shehechat topics for tonight and we hope you’ll join us at 8 p.m. CST on Thursday. Tonight’s topics 1. How do you…
Read More

Jan
24

Can you trust online reviews and the critics who create them?

Image of online reviews

#shehechat occurs on Twitter at 8 p.m. CST on Thursday nights. Tonight’s topics Do you trust online reviews and why? Do you leave online reviews and through what services? Do you tend to leave positive or negative reviews? Why? How should businesses respond to online reviews? What online service do you use most often to…
Read More

Jul
18

My guidelines for headline writing for visual hierarchy

HeadlineVisualHierarchy

During my freshman year of college, my journalism adviser encouraged me to specialize in graphic design. Up until then, I had always envisioned myself spending my years banging out sentences and paragraphs on a computer (somewhat like I am doing right now except in a newsroom). I entered the journalism world as a reporter and…
Read More

Feb
23

Content Creation – Creating a path to your better mousetrap

image of socialmediaicons

This is my third installment in our content creation series. At the end of this post you can find links to my two previous installments as well as Shelby’s (The She in SheHe Media) three installments. The sub-title I chose for this post “creating a path to your better mousetrap” is a reference to the…
Read More

Feb
16

Content Creation – Picking your time to write and edit

Image of red ink on copy for edits

This is the fourth post in our six-part series on our content creation process. Last week Shelby and I addressed how we develop and incubate ideas for the content we create on three different blogs. Yesterday, Shelby addressed her writing and editing process and today it’s my turn to do the same. There are three…
Read More

Feb
15

Creating Content – How I work to be a better writer & editor

Image of painting the word writing

This is part of a three-week series on the blogging process that Jim and I follow. Last week, I described how we came up with our planning process for the three blogs we maintain and Jim talked about scheduling topics like a network TV executive would. This week, we are focusing on the writing and…
Read More

Livefyre Not Displaying on this post