This is my third installment in our content creation series. At the end of this post you can find links to my two previous installments as well as Shelby’s (The She in SheHe Media) three installments. The sub-title I chose for this post “creating a path to your better mousetrap” is a reference to the…
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Content Creation – Creating a path to your better mousetrap
Content Creation – Picking your time to write and edit

This is the fourth post in our six-part series on our content creation process. Last week Shelby and I addressed how we develop and incubate ideas for the content we create on three different blogs. Yesterday, Shelby addressed her writing and editing process and today it’s my turn to do the same. There are three…
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Creating Content – How I work to be a better writer & editor

This is part of a three-week series on the blogging process that Jim and I follow. Last week, I described how we came up with our planning process for the three blogs we maintain and Jim talked about scheduling topics like a network TV executive would. This week, we are focusing on the writing and…
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Creating Content – Ideas and Topics

Finding blog topics ideas is what Shelby and I are addressing in our posts this week. If you haven’t yet, take a few minutes to read Shelby’s Creating Content – Our planning process as bloggers from yesterday. Over the next three weeks, we’ll be addressing the entire content creation process. Content marketing, after all, is…
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Creating Content – Our planning process as bloggers

Over the next three weeks, we will be publishing a three-part series on blogging. We have divided up the subjects to clearly explain our process and how we create content. This week, we will each describe how we form ideas for our blogs and our strategy to keep them on schedule and up to date.…
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Are you a writer or a blogger? – Shelby Says

This week’s She Said, He Said topic focuses on writing vs. blogging. Tune in tonight at 8 p.m. CST on Twitter for the live discussion. Use the hashtag #shehechat to join. Confession: It’s not hard for me to respond to Jim’s point of view from yesterday. The hard part is to focus on his published…
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