This week for #shehechat, we explain how brands and businesses can be social. She / He \ Media is a social brand but that is because most folks immediately think of Shelby and me when someone brings up She / He \ Media as I learned this past weekend at WordCamp Milwaukee. What if your…
Read More
Both of us were selected to help promote and represent IndyFest at the Milwaukee Mile this year as part of the Social 16. There are several preview events leading up to the June 15 race day and we will be sharing news and information about them over the next couple of weeks. This week’s #shehechat…
Read More
If you had to describe your personal or professional brand for your social media networks in a single sentence, what would it be? True, we all have profiles that supposedly tell our connections everything they need to know, but is it clear? This week’s #shehechat at 8 p.m. Central Time tonight will focus on how…
Read More
Whenever we attend or speak at a conference, we like to share our takeaways with the #shehechat community. During an event we share our experiences over social media, and then afterwards we like to also provide a more in-depth analysis. This week, Jim and I spoke at the Central Wisconsin Social Media Conference on the…
Read More
At the beginning of the year, Shelby and I set out to do more with video. The following video with Curtis Silver was actually filmed in January when we visited the great state of Florida on a business trip. Since then, we also shot some short video interviews at the SheStreams conference we spoke at…
Read More
The evolution of She/He\Media began with blog posts offering differences in opinion by Shelby Sapusek and Jim Raffel. Within a year, that project has grown from blog posts to a weekly Twitter chat (#shehechat on Thursdays at 8 p.m. CST) and speaking presentations, in which Shelby and Jim offer up their advice and experiences in…
Read More
Jim Raffel and Shelby Sapusek debate social media etiquette topics including blogging, networks and new technology and how they pertain to personal and business use. They share their experiences and opinions in weekly blog posts, a Twitter chat (#shehechat) every Thursday at 8 p.m. CST and now in live presentations. Their disagreements are sometimes minor…
Read More
This week for #shehechat, we explain how brands and businesses can be social. She / He \ Media is a social brand but that is because most folks immediately think of Shelby and me when someone brings up She / He \ Media as I learned this past weekend at WordCamp Milwaukee. What if your…
Read More
Both of us were selected to help promote and represent IndyFest at the Milwaukee Mile this year as part of the Social 16. There are several preview events leading up to the June 15 race day and we will be sharing news and information about them over the next couple of weeks. This week’s #shehechat…
Read More
If you had to describe your personal or professional brand for your social media networks in a single sentence, what would it be? True, we all have profiles that supposedly tell our connections everything they need to know, but is it clear? This week’s #shehechat at 8 p.m. Central Time tonight will focus on how…
Read More
For this week’s #shehechat at 8 p.m. Central Time tonight, we are going to take a look at the pros and cons of multi-column social media dashboard tools like Hootsuite and Tweetdeck. We mention these two dashboard products because they are ones with which both Shelby and I have experience. I’m certain neither of us…
Read More
Earlier this week, Shelby and I read with great interest “The Most Epic Brand Meltdown On Facebook Ever.” When we were able to pick ourselves up off the floor after rolling around in fits ouf laughter, we decided it would be an awesome topic for tonight’s chat. Our focus tonight will be on social media…
Read More
How many times a week do you ask or are asked phrases such as “What time is it?” or “What are you doing on the 15th?” Dates and times, clocks and calendars. Let’s face it; probably about 95 percent of our lives are dictated by schedules whether we like it or not. Our focus this…
Read More
Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and postcards, Grumpy Cat photos and game invites on your Facebook page? Have you ever gone dark on social media…
Read More
