• Image of Unread Emails

    When to require a login to access content

    Have you ever visited a website and to get to their “best” content you needed to create a login? In other words, they require you to “join” the club. Of course in the process of joining the club (even when it’s free), they also require you to provide a valid email address. In the world…
    Read More

  • Image of Social Media Choice

    Deciding to dump a social media network

    Scenario: A new social media network has just come out and it’s being heavily and positively promoted across your current networks. Which of the following describes your thoughts about it? A. “OMG! I need to join and be one of the first people to try it out!” B. “Hm. Sounds interesting. I’ll go read up…
    Read More

  • Image of Website Development

    Website development is never done

    There are some websites that we design, build, hand off to the client, and then are done. But there are other sites for which we retain responsibility for the ongoing maintenance and support. These are the sites that led us to tonight’s topic of website development never being done. For us, these sites are like…
    Read More

  • Image of MailChimp

    How to create great email campaigns

    Email campaigns are a great way to stay in touch with your customer base and let them know about new products and services coming their way. Email campaigns are also great marketing tools to promote new blog posts on your website. But like any other online tool, there are different services and strategies that can help…
    Read More

  • Image of Writing

    What you write and when you write are equally important

    “What should I write about today?” *drums fingers on desk* If that’s how you begin your writing process, hopefully tonight’s #shehechat topic will be helpful to you. Recently we talked about why content scheduling (for both blog posts and social media) is important. But when exactly should you be posting and what exactly should you…
    Read More

  • Image of Responsive Design

    Responsive Design – A “She Said, He Said” debate followed

    Stop for a moment and consider the device you are using to view and read this post. If you’re working on a smartphone or tablet, your experience is going to be different than if you are on a notebook or desktop computer. That difference is by design. And that’s the way a lot of developers…
    Read More

  • Image of Content Creation Sked

    Why content scheduling is important

    A message from Jim and Shelby: Before we get into this week’s topic, we are happy to announce that we have decided that our travel schedules and workloads will no longer keep us from hosting  #shehechat weekly on Twitter! We realize that we have made a commitment to this community. Excusing ourselves from the chat…
    Read More

  • Image of Social Media for Photographers

    Our Social Media Presentation for Photographers

    We were invited by our friend Troy Freund of Midwest Photo to speak at a one-day workshop for photographers at Cardinal Stritch University on April 5. Our presentation focused on social media strategies for photographers to grow and retain business online. At the end of our presentation, we shared a case study of social media…
    Read More

Jul
24

When to require a login to access content

Image of Unread Emails

Have you ever visited a website and to get to their “best” content you needed to create a login? In other words, they require you to “join” the club. Of course in the process of joining the club (even when it’s free), they also require you to provide a valid email address. In the world…
Read More

Jul
17

Deciding to dump a social media network

Image of Social Media Choice

Scenario: A new social media network has just come out and it’s being heavily and positively promoted across your current networks. Which of the following describes your thoughts about it? A. “OMG! I need to join and be one of the first people to try it out!” B. “Hm. Sounds interesting. I’ll go read up…
Read More

Jul
10

Website development is never done

Image of Website Development

There are some websites that we design, build, hand off to the client, and then are done. But there are other sites for which we retain responsibility for the ongoing maintenance and support. These are the sites that led us to tonight’s topic of website development never being done. For us, these sites are like…
Read More

Jul
03

How to create great email campaigns

Image of MailChimp

Email campaigns are a great way to stay in touch with your customer base and let them know about new products and services coming their way. Email campaigns are also great marketing tools to promote new blog posts on your website. But like any other online tool, there are different services and strategies that can help…
Read More

Jun
26

What you write and when you write are equally important

Image of Writing

“What should I write about today?” *drums fingers on desk* If that’s how you begin your writing process, hopefully tonight’s #shehechat topic will be helpful to you. Recently we talked about why content scheduling (for both blog posts and social media) is important. But when exactly should you be posting and what exactly should you…
Read More

Jun
19

Responsive Design – A “She Said, He Said” debate followed

Image of Responsive Design

Stop for a moment and consider the device you are using to view and read this post. If you’re working on a smartphone or tablet, your experience is going to be different than if you are on a notebook or desktop computer. That difference is by design. And that’s the way a lot of developers…
Read More

Jun
12

Why content scheduling is important

Image of Content Creation Sked

A message from Jim and Shelby: Before we get into this week’s topic, we are happy to announce that we have decided that our travel schedules and workloads will no longer keep us from hosting  #shehechat weekly on Twitter! We realize that we have made a commitment to this community. Excusing ourselves from the chat…
Read More